Advanced Training Group

International Communication Specialists

Archive for the ‘Marketing’ Category

Advanced Training Group go viral with Bangkok’s top businesses.

Posted by kpThorky on July 29, 2010

Bangkok based business and training consultants Advanced Training Group held their Achieve Marketing Success seminar at the Grand Millennium Hotel, Asok, Bangkok and was very well received from the delegate of some of Bangkok’s top businesses.

Riding on the wave of social media and social networking, Advanced Training Group hosted their second phase of their social media workshops entitled Achieve Marketing Success. The half day seminar follows up their Social Media workshop by showing Bangkok’s business delegates the most effective ways of viral marketing.

Almost everyone today uses social media but very few can claim to use social media to its potential. To maximise marketing results Advanced Training Group’s Clint Barnard introduced delegate to the importance of viral marketing and how to achieve this.

The first part of Advanced Training Groups seminar was how to maximise email campaigns and the critical factors to take into account. With so much of online marketing constantly changing, Clint offered his expert opinion and advice on how to achieve marketing success with email viral marketing.

The second part of the session involved the use of the biggest aspect of social media and that is video viral marketing. Often overlooked due to seemingly complex, expensive and often intricate nature of video presentations, Advanced Training Group explained how video marketing can be one of the most successful tools for a marketing department and campaign.

Examples of YouTube videos and how these were not put into the mainstream but promoted through word of mouth and through email contacts were shown and suggestion, tricks and tips on how businesses in Bangkok can incorporate these into their marketing strategies.

Advanced Training Group will be offering Bangkok’s businesses their expert guidance and advice on how to produce, present and edit short video presentations as part of general marketing and viral marketing campaigns. Details of which are available from Advanced Training Group.

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About Advanced Training Group (Bangkok) – Advanced Training Group’s operations started 1984. Since then restructuring has taken place throughout the Group due to the continuous growth of the organization to where the practice now operates from four regional offices, UK, Australia, Thailand & Malaysia.

There are five main sectors in Advanced Training Group’s programmes. These are

• Customer Service – retaining and keeping existing customers,

• Sales – attracting new customers and sales,

• Management – implementing internal business strategies and change management,

• Corporate – sending out the correct and appropriate message with the business brand and

• Personal Development – personal one on one growth and development.

http://www.atgroup.org

https://advancedtraininggroup.wordpress.com

http://www.twitter.com/advtraininggrp

http://www.facebook.com/#!/group.php?gid=119505348078771&ref=ts

http://www.youtube.com/user/AdvancedTrainingGrp

http://th.linkedin.com/in/kenthorkildsen

http://www.linkedin.com/companies/advanced-training-group

Full press release here –

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Advanced Training Group will be sharing more marketing success with Bangkok’s top businesses.

Posted by kpThorky on July 6, 2010

Advanced Training Group are following up the success of their recent social media workshops in Bangkok with a halfday workshop on effective email marketing. The workshop will be conducted by Advanced Training Group’s senior consultant Clint Barnard who is a well known and successful marketing businessman in and around Bangkok.

The competition in marketing is fierce and the Achieving Marketing Success programme will guide businesses through 20 critical factors in having and achieving a successful email campaign.

Anyone can send emails or bulk emails but only the wise will do it successfully. Are your marketing strategies achieving the success you want?

The workshop is being held on the 29th July 2010 at the Grand Suhkumvit Hotel in Asok, Bangkok and will benefit the marketing and communications departments of a business and we can accommodate business groups for the day through our group discount scheme.

Full details including the registration form are on the Achieve Marketing Success Brochure which you can download.

http://www.atgroup.org/newsletter/components/com_acymailing/upload/atg_sem_bk.pdf

FULL PRESS RELEASE IS HERE

About Advanced Training Group (Bangkok) – Advanced Training Group’s operations started 1984. Since then restructuring has taken place throughout the Group due to the continuous growth of the organization to where the current practice now operates from four regional offices, UK, Australia, Thailand & Malaysia.

There are five main sectors in Advanced Training Group’s programmes. These go from
• Customer Service – retaining and keeping existing customers,
• Sales – attracting new customers and sales,
• Management – implementing internal business strategies and change management,
• Corporate – sending out the correct and appropriate message with the business brand and
• Personal Development – personal one on one growth and development.
http://www.atgroup.org
https://advancedtraininggroup.wordpress.com
http://www.twitter.com/advtraininggrp
http://www.facebook.com/#!/group.php?gid=119505348078771&ref=ts
http://th.linkedin.com/in/kenthorkildsen

Posted in Corporate, Marketing | Tagged: , , , , , , , , | 2 Comments »

NEW WAYS TO CONNECT WITH YOUR CUSTOMERS

Posted by kpThorky on May 24, 2010

ADVANCED TRAINING GROUP – SOCIAL MEDIA ROADSHOWS
DATES AND VENUES: June 14th 2010 Bangkok – June 16th Pattaya
WORKSHOP FEE: 8000 Baht (Lunch Included) plus VAT
TIME: 8:30am – 5:30pm.

For exact details of programme venues, group fees, programme, early bird etc ‐ info@atgroup.org

AN INTENSIVE ONE DAY SESSION based on the successful seminar

Advanced Training Group International Communication Specialists

Unlock the Power of Social Networking TOTAL IMMERSION WORKSHOP

Workshop Methodology:
An interactive workshop, providing a step‐by step approach to Social Networking It will examine how to launch your business on a global Stage This session will investigate ‘what is social media’ and ‘how do we measure social media’ with practical sessions for all participants lead by an experienced internationally recognised consultant.

This workshop addresses strategies and tactics to move successfully into social media marketing

A total ‘hands On session’, each attendee is expected to have their own laptop with wireless connect ability

Who should attend the workshop:
The workshop is explicitly designed to address the needs of business professionals including:
• CEO’s & Business Owners • Corporate Communications Professionals
• Marketing Managers/Directors • Crisis Management/Disaster Recovery
• IT/Web Professionals • Government/Regulatory Affairs
• Operations/E‐Commerce Managers
• Public Relations Professionals • HR Management

Summary:
AT Group brings you highly qualified expert in the social networking industry to speak about all forms of internet/mobile technology, strategy and marketing. Presentations and following working sessions are focused on topics concerning, better social networking management, developing/maintaining a strategy, introducing new business models, improving profitability and employing effective social media.

What we will cover
* Utilising the Power of Social Networking to broadcast your company message
* Identifying exactly Who You Are and Your Corporate Message
* Capitalising and taking advantage of the current Internet Phenomenon
* Step By Step Guide to directing and tracking visitors to, through and out of your website
* Avoiding the pitfalls and traps to ensure Total Marketing Effectiveness

About the consultant:
Brian Jenkins – a highly charismatic and self‐motivated consultant with unique abilities to reduce seemingly complex issues into a series of easy to follow steps, for easy understanding and application by the participants. His expertise in programming, the internet and the use of technology for social progress combined with his training background as well as his expansive work experience enables him to deliver
Social Networking Bebo Blogs Facebook Friendster hi5 LinkedinMySpace Podcasts Reddit Twitter Wikipedia Xing Yahoo YouTube programs to the specific knowledge, skill and business requirements of the participants.

Length:
8 hours

* For further information, registration and booking inquires call Ken on 02 231 8469, fax 02 231 8121 or email info@atgroup.org

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The Value of External Training

Posted by kpThorky on April 30, 2010

What value is there in arranging external training? Ron Cartey, founder of Bangkok based Advance Training Group explains the benefits of using external consultants to balance the training department of both large corporations and SME’s.

Ron explains, “Training and consulting are generally for businesses who want to maintain their standards, improve their employee’s skills and ultimately, increase the performance and results of the company and business. Business experts are unanimous in their thoughts that having a balanced and structured training programme taking in both internal and external resources is essential.”

“Many businesses have established an in house training programme or have appointed a training manager which eliminates the possibility of using the professional, balanced and experience of an external training consultant.”, Ron added.

Research shows that companies with the largest commitment to external training are also those which have the largest and more sophisticated internal training departments.

Ron continues, “In my many years business experience, I constantly see that no matter how professional and proficient internal staff are after a period they can become stale. Its human nature as the same material presented in the same way loses its initial impact and the underlying factor is that training must be motivational as well as informative.”

So, how do we motivate and inform at the same time? Well, it is well known and accepted that internal training by company staff is regarded by trainees as company duty. It is generally something that has to be followed.

Ron goes on, “Being selected to attend a programme conducted by an external resource is regarded as a demonstration of high regard by the company. This motivational effect alone often provides the catalyst for improved performance.”

“External training is cost effective because companies only pay for a training resource when they actually need it whereas, the cost of running even a small training department can be expensive.” Added Ron.

“At Advanced Training Group (AT Group), we as a professional organisation employe employs experts in different disciplines who are constantly kept up to date and have a continual source of new ideas and techniques through the variety of Consultancy assignments they conduct.”

Ron concluded, “In addition, we as external consultants can train at all levels within an organisation whereas an internal trainer will have difficulty training above his previous successful position or his superiors.”

Wise words indeed, and in the current business climate, it may just be that extra edge that your business, company and employees need to make that leap and get the wheels of business in motion again. For more information on how Advance Training Group can help your business, call us or visit our website. You can also follow us on Twitter and Facebook.

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