Collect the Cash and Keep the Customer (CCKC)

HOW TO COLLECT OUTSTANDING DEBT BUT STILL MAINTAIN CUSTOMER LOYALTY? THIS “COLLECT THE CASH AND KEEP THE CUSTOMER” PROGRAMME PROVIDES A STEP BE STEP GUIDE OF THE REQUIRED SKILLS AND TECHNIQUES NECESSARY TO COPE WITH EVER INCREASING DEBT AND REDUCING CUSTOMER BASE

1. AIMS AND OBJECTIVES

The objectives of this programme are three fold i.e. 1.1 To share ideas, techniques and skills that enable the delegates to have a general awareness and fundamental understanding of Indebtedness and Collection Techniques 1.2 To ensure that these techniques are totally relevant to the company requirements and more importantly, adapted to the varying collection scenarios. 1.3 To practice the skills, techniques and methods necessary to apply those concepts in the working arena & to ensure the ongoing application of ideas in conjunction with the long-term success of the sister ‘Achieving Service Excellence’ programmes. To achieve these objectives, Advanced Training will provide the necessary proven training material together with the training expertise and experience necessary.

2. SUGGESTED PROGRAMME CONTENT

2.1 The programme is be designed to provide a structured development programme for staff across differing backgrounds and operating roles aimed at improving collection techniques. It is also designed to create an awareness and understanding of the importance of the collection function in the corporate world. 2.2 The programme will run on an ‘Interactive Training’ and ‘Highly Participative’ format and will conform to Advanced Training’s effective combination of lecture, discussion, analysis, professional critique and coaching allowing for maximum practical application 2.3The following are suggested contents to cover possible requirements however, the final content and structure would be determined upon further discussion to custom fit to specific requirements.

2.4  The C.C.K.C. Collection Programme

• The Challenges of Telephone Collecting &The Communication Filters
• The Importance Of The Collection Role & Collection Tactics
• Understanding Why People Don’t Pay & The Reasons Why Someone Should
• Various Collection Approaches & Techniques
• Reasons For Default And How To Adapt Accordingly Planning & Making An Effective
• Call & Motivating People To Pay
• Dealing With The Unexpected & Countering The ‘Non Payment’ Reasons
• Countering ‘Stalling’ Tactics and Overcoming Reasons ‘Not To Pay’
• Keeping The Collection Process Sweet Ensuring The Customer Returns

3. DURATION AND TIMINGS To achieve the result desired, Advanced Training recommends that each training & development session should be of 1- 2 days duration with 10-12 delegates. The programme timings are subject to final agreement. Our suggestions are as follows

Day 1 9.00am – 5.00pm Day 2 9.00am – 5.00pm

Advanced Training Group at the Grand Millennium Hotel Bangkok

Advanced Training Group of Bangkok, Thailand held their latest round of Social Media Workshops today at the Grand Millennium Suhkumvit Hotel. The workshop brought together a number of the top companies in Bangkok to show the power of using Social Media and Social Networking.

The Grand Millennium Suhkumvit Hotel on Asok Road, Bangkok was the ideal setting for this total immersion workshop. The speaker, Advanced Training Group’s Brian Jenkins is an expert in the field of Social Media and has delivered and presented to numerous organisations, communities and the public.

High Impact Leadership 1 MANAGING AND MOTIVATING THE TEAM

THE LEADING MANAGEMENT DEVELOPMENT SUITE DESIGNED TO GENERATE OUTSTANDING RESULTS

1. AIMS AND OBJECTIVES The objectives of this programme are

1.1 To share ideas on Leadership development techniques and in particular Motivational Management

1.2 To develop communication skills for continual staff development

1.3 To provide the skills, techniques and confidence necessary to apply those concepts in the working arena

1.4To achieve these objectives, Advanced Training will provide the necessary proven training Material together with the training expertise and experience necessary.

2. PROGRAMME CONTENT

2.1The ultimate success of any company is dependent on the management expertise in field of ‘People Skills’ and their ability to inspire the staff to continually perform. This programme is the first in the ‘High Impact Leadership’ trilogy and shows how by combining effective communication skills with proven motivational techniques to produce outstanding results.

2.2 This session is designed to develop ‘key management personnel’ in motivation skills and communication techniques and is a combination of lecture and delegate participation with specific coaching designed to hone the managerial skills to overcome any challenges encountered by staff.

2.3 In addition to the agreed training areas and content, the session is designed to allow for maximum practical application, via ‘realistic & relevant’ role-plays demonstrating the techniques shared.

2.4The following are suggested contents to cover possible requirements. The final content and structure can be determined upon further discussion to custom fit to specific requirements.

HIGH IMPACT LEADERSHIP

1 The Universal Laws of Motivation

The Fundamentals of People Management

What and Why Is Motivation of Staff Vital to Corporate Success

Recognising and Avoiding The Attitude De Motivators

Effective Dissemination of the Corporate Message

Delivering Motivational Messages

With Clarity and Confidence Conducting ‘High Impact’ Meetings

The Principles of Effective Leadership

3. DURATION AND TIMINGS To achieve the results desired, Advanced Training recommends that each training & Development session should be of a minimum 2 days duration with 10-12 delegates. The programme timings are subject to final agreement. Our suggestions are as follows Day 1 9.00am – 5.00pm Day 2 9.00am – 5.00pm

NEW WAYS TO CONNECT WITH YOUR CUSTOMERS

ADVANCED TRAINING GROUP – SOCIAL MEDIA ROADSHOWS
DATES AND VENUES: June 14th 2010 Bangkok – June 16th Pattaya
WORKSHOP FEE: 8000 Baht (Lunch Included) plus VAT
TIME: 8:30am – 5:30pm.

For exact details of programme venues, group fees, programme, early bird etc ‐ info@atgroup.org

AN INTENSIVE ONE DAY SESSION based on the successful seminar

Advanced Training Group International Communication Specialists

Unlock the Power of Social Networking TOTAL IMMERSION WORKSHOP

Workshop Methodology:
An interactive workshop, providing a step‐by step approach to Social Networking It will examine how to launch your business on a global Stage This session will investigate ‘what is social media’ and ‘how do we measure social media’ with practical sessions for all participants lead by an experienced internationally recognised consultant.

This workshop addresses strategies and tactics to move successfully into social media marketing

A total ‘hands On session’, each attendee is expected to have their own laptop with wireless connect ability

Who should attend the workshop:
The workshop is explicitly designed to address the needs of business professionals including:
• CEO’s & Business Owners • Corporate Communications Professionals
• Marketing Managers/Directors • Crisis Management/Disaster Recovery
• IT/Web Professionals • Government/Regulatory Affairs
• Operations/E‐Commerce Managers
• Public Relations Professionals • HR Management

Summary:
AT Group brings you highly qualified expert in the social networking industry to speak about all forms of internet/mobile technology, strategy and marketing. Presentations and following working sessions are focused on topics concerning, better social networking management, developing/maintaining a strategy, introducing new business models, improving profitability and employing effective social media.

What we will cover
* Utilising the Power of Social Networking to broadcast your company message
* Identifying exactly Who You Are and Your Corporate Message
* Capitalising and taking advantage of the current Internet Phenomenon
* Step By Step Guide to directing and tracking visitors to, through and out of your website
* Avoiding the pitfalls and traps to ensure Total Marketing Effectiveness

About the consultant:
Brian Jenkins – a highly charismatic and self‐motivated consultant with unique abilities to reduce seemingly complex issues into a series of easy to follow steps, for easy understanding and application by the participants. His expertise in programming, the internet and the use of technology for social progress combined with his training background as well as his expansive work experience enables him to deliver
Social Networking Bebo Blogs Facebook Friendster hi5 LinkedinMySpace Podcasts Reddit Twitter Wikipedia Xing Yahoo YouTube programs to the specific knowledge, skill and business requirements of the participants.

Length:
8 hours

* For further information, registration and booking inquires call Ken on 02 231 8469, fax 02 231 8121 or email info@atgroup.org

The Advanced Training Group Social Networking Roadshow

NEWS UPDATE – Advanced Training Group, the Bangkok based Training and Communication Specialists will be running a week long Social Networking Roadshow. The venues will be located in Bangkok, Pattaya City and Phuket and will be held the 1st week in June 2010.  

Local businesses are more than welcome to attend and details can be obtained from Ken Thorkildsen, Senior Business Consultant with Advanced Training Group. Ken can be contacted on (+66) 860 571156 or on email at kt@atgroup.org.

Confirmed venues and dates will be available soon.

Easy as ABC – Asean Business Connections

Advanced Training  Group the  Bangkok based training and communication specialists have announced that they want to get together with like minded companies around the Asean region to form the Asean Business Connection. The idea is for leading SME’s in the region to get together and promote each other’s business and share business ideas with the group being on an invitation and recommendation basis – a kind of business Social Networking for the region.

Asean Business Connections was originated from Ken Thorkildsen from Advanced Training Group (AT Group) who are about to embark on the second leg of their Social Networking Roadshow around Thailand. The roadshow aims to promote social networking in the business field through effective marketing with the delegates being invited to join Asean Business Connections. Those who attended the first round of workshops will also be invited to join Asean Business Connections.

Ken Thorkildsen of AT Group says, “Ideally ABC should consist of likeminded businesses who want to get ahead through effective marketing and the sharing and implementing of combined ideas and strategies. With the amount of businesses in the area, I feel that by offerring ABC on a referral or invitation basis the group can target and welcome like minded business owners who can contribute to the success of the group and importantly to the success of each others business.”

Advanced Training Group are International Communication Specialists. We offer business corporations and SME’s business consulting services, marketing services, employee workshops and seminar speaking and presentations. We have centres in UK, Asia and Australia.

For more information on how Advanced Training Group can work with you, call Ken Thorkildsen on (0066) 860 57 11 56 or email: kt@atgroup.org.

You can also visit our COMPANY WEBSITE, follow us on TWITTER, Join us on FACEBOOK or at LINKED IN or read our WEB BLOG. Asean Business Connections on Facebook.

Social Networking – An Old Head On New Shoulders

With the success of the last round of Social Networking workshops, Advanced Training Group are throwing the Social Networking net further afield this time. In addition to Bangkok, workshops are also being held in Pattaya City and Phuket in what is being described as roadshow, Ken Thorkildsen of Advanced Training Group looks at the Social Networking phenomenon and who is using what.

The computer age has really hurried along business over the last 20 years. From the days when only a few businesses used a computer and indeed all those years ago I am remembered of a client who called computers “a fad”, to now where essentially computers are regarded by some as just important as an air supply.

Business in that time really has not changed, we still prefer do business and network face to face wherever possible but client loyalty is less regarded as there are more and more outlets for businesses to grab clients, to move their heads and ultimately to steal them away from you. It is indeed a difficult job to get a client and even harder to keep one. One thing is for certain, the business world has shrunk but the amount of businesses vying for position in this shrunken world has grown.

Far from changing the business world, the internet revolution has changed the way businesses can promote and market themselves to the population. There seems to be a million and one internet companies all offering the same products with “unbeatable” value or indeed giving their opinion on something. Trawling through the internet dustbin of companies can take what seems like a lifetime when really all the client has is an hour or so during their lunch break to get the information they are looking for.

So what advantages do businesses have and what tools can be used to retain clients, to buy their loyalty and importantly to keep your business in front of the client? Well, it seems that old principle of simple Networking but on a new footing seems to be the order of the day. The last four or five years has seen consumers spending more time online and consequently building up an online life into what is now commonly known as social networking. Social networking is easy as all your friends, family, business contacts etc are all there in a nice folder. Social networking is convenient as you can quickly hop on the PC and instant message, update your status or tweet. Social networking will also let everyone know, in an instant, if something is good or bad.

The last one is very important for businesses as it means that a good review from your product or service can wing it’s way around numerous Twitter, Facebook, My Space, Digg, Blog etc. You name is, within the space of an hour Social Networking news can do more than the time it took for the first letter in an old fashioned mail shot to be printed, let alone delivered. What is better way for a business to grow than through old fashioned referrals and social networking is exactly that but faster. Mail shots by letter or indeed email shots to a list of unknown people on a database is very ineffective and indeed the chances of your email shot being read by the recipient is very slim and probably has the same chance as that being sent by some Nigerian company offering you $7.5m for a safe and legal investment.

Social network marketing is giving businesses the opportunity to market to clients by numerous different angles and all at the client’s leisure without the client feeling hassled at the amount of correspondence that you are sending them. It is human nature to want to be part of a group and by offering consumers to be part of your online Facebook business group or asking them to follow your Tweets on Twitter or to read your blog businesses can now ask client’s to buy their brand for free. Businesses can now get their product and company updates out there to their prospective clients in an instant, direct the client to their website and brochure, the client choose the product and be delivered the following day.

So who is using social networking? Well the short answer is the smart business. The question is really, who should be using social networking? And the answer is any business that has a customer.

Far from being a passing fad, the internet and social networking phenomenon is here to stay and will only get faster, higher and stronger.

Advanced Training Group are providing social networking workshops around Bangkok, Pattaya and Phuket, Thailand. They will also implement your company’s business in the social networking area.

Advanced Training Group are International Communication Specialists. We offer business corporations and SME’s business consulting services, marketing services, employee workshops and seminar speaking and presentations. We have centres in UK, Asia and Australia.

For more information on how Advanced Training Group can work with you, call Ken Thorkildsen on (0066) 860 57 11 56 or email: kt@ atgroup.org.

Advanced Training Group Social Networking in Action

With the first round of the Advanced Training Group’s Social Networking workshops completed, the initial signs are showing it to be very successful with companies in attendance beginning to take on board the ideas and lessons.

Social Networking is making the business world smaller whilst making each business target a larger client base and audience. Social networking sites such as Facebook and Flikr are allowing clients to window shop more for the products and services that they require and for the business owners it’s indirectly buying client loyalty.

From a networking perspective with Distressed Invest Property being based in Europe, while Advanced Training Group based in Bangkok, Thailand, it proves that social networking and conducting business globally to be easier than ever. A point that is not lost on both companies.

Distressed Invest are property specialists focussing on international properties that need selling quickly and for a price under the market value.  For example, clients may have defaulted on their mortgage payments and the bank has foreclosed the mortgage. This leaves the bank with a problem as they still are owed the money and they now have a bank of properties they have no experience of selling.

Ken Thorkildsen, of Advanced Training Group, has been advising and consulting with Distressed Invest on how best to use and market with social networking. “Distressed Invest usually market to their clients with email and telephone call. You just need to check your emails every day to see the amount of junk and spam that is being sent to us all every day via email which means that the proper business emails you send can often not get read or indeed may end up in the junk mail folder.”

“One to one telephone consultations will definitely build up a relationship with clients and indeed advising clients that all calls will be followed up by an email is always to be recommended.” Ken goes on, “Social Networking will now allow Distressed Invest Property to give clients up to the minute news and information on products and properties without the need to keep inundating the client with telephone calls and emails. It also gives clients the opportunity to browse of “window shop” the services and also to make comment etc on Distressed Invest and for other clients to browse these comments. Facebook for example has 462m users worldwide and will grow into an excellent shop window for Distressed Invest.”

“The AT Group, in addition, believe that Twitter will also be an excellent marketing tool for Distressed Invest. Twitter is non offensive in that it is a simple couple of lines of marketing to each client directing them to updates etc at the blog they have started.” Ken concludes, “I wouldn’t say it is a new direction for Distressed Invest, however it is an additional approach to their already professional and successful business model and AT Group look forward to helping and watching the business grow and the success that will grow with it. This ultimately is the mission for Advanced Training Group and their clients.”

Matthew Moore, founder of Distressed Invest adds, “I have been involved in marketing and real estate for many years and I feel that that the external expertise and new approach from AT Group will definitely help grow Distressed Invest. The amount of networking contacts we all have through our many years of business it makes sense to move our marketing into this direction. With AT Group behind the majority of the marketing, it will allow me and my team to focus directly on servicing our clients. I am very pleased and indeed very excited about the way forward.”

Distressed Invest can be found at

http://www.facebook.com/DistressedInvestProperty

http://www.twitter.com/DistInvProperty

http://www.DistressedInvest.eu

Advanced Training Group can be found at:

The Value of External Training

What value is there in arranging external training? Ron Cartey, founder of Bangkok based Advance Training Group explains the benefits of using external consultants to balance the training department of both large corporations and SME’s.

Ron explains, “Training and consulting are generally for businesses who want to maintain their standards, improve their employee’s skills and ultimately, increase the performance and results of the company and business. Business experts are unanimous in their thoughts that having a balanced and structured training programme taking in both internal and external resources is essential.”

“Many businesses have established an in house training programme or have appointed a training manager which eliminates the possibility of using the professional, balanced and experience of an external training consultant.”, Ron added.

Research shows that companies with the largest commitment to external training are also those which have the largest and more sophisticated internal training departments.

Ron continues, “In my many years business experience, I constantly see that no matter how professional and proficient internal staff are after a period they can become stale. Its human nature as the same material presented in the same way loses its initial impact and the underlying factor is that training must be motivational as well as informative.”

So, how do we motivate and inform at the same time? Well, it is well known and accepted that internal training by company staff is regarded by trainees as company duty. It is generally something that has to be followed.

Ron goes on, “Being selected to attend a programme conducted by an external resource is regarded as a demonstration of high regard by the company. This motivational effect alone often provides the catalyst for improved performance.”

“External training is cost effective because companies only pay for a training resource when they actually need it whereas, the cost of running even a small training department can be expensive.” Added Ron.

“At Advanced Training Group (AT Group), we as a professional organisation employe employs experts in different disciplines who are constantly kept up to date and have a continual source of new ideas and techniques through the variety of Consultancy assignments they conduct.”

Ron concluded, “In addition, we as external consultants can train at all levels within an organisation whereas an internal trainer will have difficulty training above his previous successful position or his superiors.”

Wise words indeed, and in the current business climate, it may just be that extra edge that your business, company and employees need to make that leap and get the wheels of business in motion again. For more information on how Advance Training Group can help your business, call us or visit our website. You can also follow us on Twitter and Facebook.

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The next phase of Social Networking?

The demise of Bebo has been widely reported with analysts looking to the other major social networking sites so see the next stage in the evolution of social networking. It is anticipated that Twitter is to announce a new key word system long the lines of what Google introduced a few years ago with Google Keywords.

The new system will see users being able to buy “Key words” or phrases in the search content which will divert relevant searches to their tweets. Twitter is around four years old now and has never really moved into the market of being a profit driven business, preferring to build up a client base or user base. With social networking now evolving, and Facebook bringing in a reported $1bn dollars last year, Twitter now feel the time is right to bring in revenue to invest in their services.

Ron Cartey of the Advanced Training Group (AT Group) who are running specialised corporate workshops on social networking, says, “The news about Bebo has barely hit the newspapers but already we are seeing how the other social networking sites do not want their businesses to follow suit. With Twitter following a very good business model in Google Keywords, we will surely see over time investment to improve Twitter and of course, to attract more businesses to Tweet.”

Ron continues, “with Facebook already providing revenue through demographic targeted advertising inline with users profile, the door is wide open for businesses to take advantage of the extra marketing tool for their business.”

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